Graphic Design
My graphic design work blends clean, intentional aesthetics with accessibility and functionality. I focus on creating bold, clear, and engaging visuals that not only look great but also communicate effectively. Whether designing branding, marketing materials, or web layouts, I prioritize cognitive ease, ensuring that information is digestible and visually structured to guide the viewer effortlessly.
I’ve worked on branding kits, faculty retirement handbooks, promotional materials, and digital content for organizations like The Wonder Nook, the University of Lethbridge, and Lethbridge Police, always ensuring that design serves both practical and aesthetic needs. My approach is rooted in accessibility, ensuring that typography, color contrast, and layout choices make content inclusive and easy to navigate for diverse audiences.
Ultimately, my design philosophy is about balance—between beauty and function, simplicity and depth—creating work that resonates, informs, and empowers.
I approach every project with a user-first mindset, ensuring that design is not just visually striking but also intuitive and accessible. My work spans branding, editorial design, web graphics, and promotional materials, always aiming for clarity and impact. I use color, typography, and layout strategically to create designs that evoke emotion, tell a story, and guide the viewer’s experience effortlessly.
